Work

Selected work

Product shoots, packaging, campaign films and AI-assisted storytelling. Made by people, for brands people remember.

Some projects were led by our founder, Avadhi Katariya, before Vibe CheQ; each lists her role.

Commercial work

Brand, content and growth projects for businesses.

01 · Commercial product photography · packaging · e-commerce & social

Samsara

A full product shoot for Samsara's A2 ghee and chyawanprash range: hero packshots, styled sets with marigolds and wood, warm-lit burlap scenes, and overhead flat lays for listings, ads and launch posts.

Full project ↗
Overhead flat lay of Samsara ghee jars and a bowl of ghee on burlap
Three Samsara ghee jars lit warmly on burlap
Two Samsara ghee jars on stacked wood with orange daisies
Samsara chyawanprash jar with daisies and purple asters
02 · Fine dine restaurant · menu & social shoot

Equifo

Moody, low-light bottle portraits for menus, social posts and the wine list.

Bottle of Château Rollan de By on a bar counter at night
Bottle of Amarone presented by a server
03 · Health tech app growth · ads, films & app store optimization

AIcounsyl by OptraHEALTH

An app-download campaign for an AI health app. Ads were getting clicks but not installs, so we rewrote the app store listings for search, made the logo stand out on store pages, and rebuilt the Meta and Google ads around emotional hooks: waiting for a second opinion, heart pain, India's heart-attack numbers. PR, blogs and community outreach ran alongside. Led by our founder as marketing lead, before Vibe CheQ.

Watch the films ↗
Be Prepared to Consult the Doctor spot: two women read a medical report with the app Get your heart health checked spot: four people with hidden heart risk
04 · Ad film · executive producer

Venkatesh La Arka

An ad film for Venkatesh La Arka, made with the team at Driya Creatives, with our founder as executive producer.

Watch film ↗Full project ↗
Still from the La Arka ad film: a man smiling at the wheel of a car
Still from the La Arka ad film: friends laughing on an arched patio at dusk
05 · Marketing film · directed & edited

Independence Brewing Co.

A marketing film for Independence Brewing Company, directed and edited with the team at Alcohowl.

Watch film ↗Full project ↗
A bartender pours a craft beer from the taps
A glass of Independence craft beer on the bar

Films & experiments

Short films, brand documentaries and AI-assisted storytelling.

06 · AI film trailer

Vholl (aka Tide)

A trailer for an original story about a bioluminescent tide on the Konkan coast, built with AI image and video generation and shaped by human direction and editing.

Full project ↗
07 · Brand documentary · directed & edited

Brewmaster's Tale

A short documentary following a craft brewmaster's journey, directed and edited with the team at Alcohowl.

Watch film ↗Full project ↗
Brewmaster at a table with a flight of craft beers
Brewmaster Ishan Grover in the brewhouse
08 · Short film · writer, director, editor, producer

Trupti

A 10-year-old girl, feeling suppressed by her family and society, decides to challenge the norms.

Watch film ↗Full project ↗